Product idea → first releaseSearch demand → useful pageCustomer question → clearer offerPartner goal → shared planCampaign test → measurable signalRevenue share → shared stakeVisitor hesitation → page improvementSales feedback → new hypothesisOperational friction → simpler workflowMarket signal → next decisionExperiment result → what changedLesson learned → next test
Ventures we build ourselves.
We build, operate, and revisit these ventures, learning from decisions across product, technology, marketing, and operations.
Skinsy
Organic growth
100%
Monthly visits
9,000
Conversion rate
3%
An ecommerce business built and operated as a hands-on ground for product, search, conversion, and fulfilment.
Building an online presence and connecting search and email to new business conversations.
Project record in progress
Craft My Capital
AudienceOfferClients
₹2.5 Cr+Portfolio under management
Retention rate
90%
Client work
Clarifying the offer, pricing, and audience while building a public presence beyond a private community.
Project record in progress
Bargain Addict
₹10 Lakh+Affiliate sales
Community size
20K
Deals filtered daily
500+
Partner project
A deal posting and affiliate marketing website built in partnership.
Project record in progress
Invesights
86Active subscribers · first month
Trial-to-paid rate
63%
Subscribers on annual plans
78%
Client work
A tool for long-term market perspectives backed by technical analysis.
Project record in progress
Case study / Client workIn their words
“They brought structure to our ambitions and turned ideas into actionable growth by sharpening our pricing, targeting the right audience, and building a personal brand that consistently attracted real, paying clients.”
Gnyanad BhattFounder, Craft My Capital
A clearer offer for a wider audience.
Starting point
A private community needed sharper pricing, a more defined audience, and a clearer public offer.
Our contribution
We worked on positioning, pricing, audience targeting, and a personal brand approach.
What changed
The founder says the work brought structure and helped attract paying clients and new opportunities.
Project record in progress
Case study / Partner projectIn their words
“From rebuilding our digital presence to executing SEO and email marketing that actually converted, they worked like a true growth partner.”
Parth AgarwalDirector, Mahalaxmi Thread
Connecting discovery to new business conversations.
Starting point
The business needed a stronger digital presence and a clearer path from online discovery to prospective customers.
Our contribution
We rebuilt the digital presence and developed SEO and email as connected channels.
What changed
The client describes stronger brand confidence, smoother operations, and expansion into new markets.
Project record in progress
Case study / Our businessFounder’s note
“Skinsy is where we test ideas with our own money first. What works there is what we bring to clients.”
Divya JoshiFounder, Cosmic Ventures
Building a D2C business from the inside.
Starting point
We set out to build a direct-to-consumer store, from sourcing products to helping people discover and buy them.
Our contribution
We built the store and worked across product pages, search, buying guides, conversion, procurement, and fulfilment.
What changed
The business became a practical ground for learning ecommerce end to end, including the cost of inconsistent attention.
Project record in progress
Lessons from research and practice.
Notes on growth, search, conversion, and experiments, including what we have tested in our own work.
