When a business stops growing, “do more marketing” is too broad to be useful. The first job is to locate the constraint.
Start with discovery
Are the right people finding the business? If not, look at search demand, referrals, distribution, and the language customers use.
Look at understanding
If people arrive but do not continue, the offer may be unclear. Watch what the page explains, what it leaves unanswered, and what customers ask directly.
Follow the next step
A useful page can still lose interest through friction, slow follow-up, or an offer that does not match the promise.
The takeaway
The channel, page, product, and follow-up are connected. Find the weak link before choosing the next tactic.